It’s no secret that if I had to choose between the FastPass+ system at Walt Disney World and the MaxPass system at Disneyland, I’d pick the Disneyland system as the hands-down winner. In fact, as I discussed in these pages recently, I consider Disneyland’s MaxPass system superior to Walt Disney World’s FastPass+ system in almost every possible way.
You might be wondering, though, just how popular is the MaxPass system among Disneyland guests? After all, MaxPass isn’t free — Disney charges $10 per-visitor, per-day to use the system, or $75 as an add-on to an annual pass.
While I don’t have access to Disneyland’s internal data, I do have access to the options used for thousands of RideMax plans which have been created since MaxPass was implemented.
And yes, I believe these RideMax numbers tell a story.
As shown in the RideMax screenshot above, when you create your RideMax plan for Disneyland or California Adventure, you can tell RideMax whether you’ll be using MaxPass or not, and RideMax will take this into account when it’s creating your custom itinerary.
So, what percentage of RideMax plans are using MaxPass?
I queried the RideMax database to find out, and for plans dated from October 1st of last year through this Friday, April 7th, I’m seeing that 48% — or nearly half — of those RideMax plans were created with the MaxPass option turned on.
Okay, since this is RideMax data and not Disneyland’s own numbers, does this mean that half of all visitors are actually using MaxPass?
On one hand, I could probably make the argument that this 48% number is higher than Disney’s actual number, because RideMax customers — who have invested in RideMax to plan out their days at the park — might also be more willing spend money on MaxPass than the typical park visitor is. In other words, these “planner types” are out to give themselves every possible advantage, including spending money on both RideMax and MaxPass.
On the other hand though, I could also imagine someone buying MaxPass who thinks (mistakenly, in my biased view), that they don’t need RideMax, since they’ll “just use MaxPass instead.” This would argue that RideMax customers under-represent the number of customers using MaxPass.
So, which is it? Are these RideMax numbers higher or lower than the actual? I’ll leave it to you to draw your own conclusions, but my own guess is that they’re at least in the right ballpark.
Just to wrap things up, it’s worth noting that there also seems to be some seasonality to MaxPass use. As I pointed out recently, whether MaxPass is worth the extra cost or not depends partly on how crowded the park is, and the RideMax numbers seem to indicate that customers agree. This is illustrated in the table below:
|Time Period||MaxPass Use|
|Mid-Fall: October 1 – October 31||40%|
|Holidays: December 24 – January 4||60%|
|Post-Holidays: January 15 – February 10||44%|
|Spring Break: March 12 – April 7||55%|
I remember wondering back around the time that Disney announced MaxPass if it would get much traction given the cost. Would people really be willing to spend money for some extra convenience in collecting FastPasses?
The numbers seem to indicate that they are.
What are your thoughts on MaxPass? Have you used it? Did you find it worth the cost? Leave your comments below!